Report Index
Overview & Megatrends
Tech Insights
Business & Marketing Insights
Food & Beverage Insights
Retail Insights
Eco Insights
Social Good Insights
Fashion & Cosmetics Insights
Health & Wellness Insights
Art & Design
Culture Insights
Top 09 Tech Insights changing the World – The 2023 Trend Report
1. Businesses offer parenting
Apps that go beyond raising infants
Trend – While parents have access to apps that help them raise infants, apps that help users with parenting throughout their children’s many developmental stages are just now becoming popular. These apps help caregivers with everything from scheduling to prioritizing their kids’ mental health.
Insight – Consumers’ use of apps to help support their daily lives is so common that it’s now second nature–with everything from banking to basic household controls now being available through apps. The convenience this offers consumers makes them open to the other areas of their lives that can be streamlined through apps–including everything from mental health to parenting.
2. Gen Z Investing
Investing for young Gen Z consumers is made easier with apps and communities
Trend – Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today’s changing financial landscape.
Insight – Banking and investment services aren’t just about monetary exchanges, but cryptocurrencies and apps that give users more autonomy over their money. This changing financial landscape has a learning curve, and more consumers are pushing for financial literacy being tackled within the education system to address this. With the North American education system still lagging behind, some brands and communities are helping to fill that gap.
3. Web3 Literacy
Brands release programs and products that help build Web3 literacy in children
Trend – As Web3 becomes more prevalent, some brands are focusing on building Web3 literacy among children. Programs and products in this space include everything from metaverse coding practice platforms to family-friendly NFT platforms.
Insight – Building literacy in new technologies is crucial for people of all ages, but particularly for younger demographics who will likely grow up in a world where these technologies are ubiquitous, instead of simply in-development. Millennial parents are interested in setting their kids up for their future, and tech literacy in different forms is particularly important to them.
4. Privacy Browser
More browsers and browser extensions are prioritizing privacy
Trend: As consumers and governments turn their attention to online privacy issues like data-sharing with companies, browsers and browser extensions are popping up that help ensure consumers’ data stays private.Insight: With so much of consumers’ professional, social, and/or recreational lives taking place online, data privacy issues are becoming more important to the average person. People are now becoming more concerned with how their data is used and the companies their information is being sold to–and are increasingly turning to tools that help enable their privacy online.
5. Metaverse Education
Metaverse-based education programs offer more immersion than online learning
Trend – As the metaverse expands, brands and institutions are creating spaces in the metaverse that are designed to educate customers. Everything from specialized education to educational programs and games can now be observed in this virtual space.
Insight – Virtual learning has become popular in the last several years not only because of the pandemic, but because of its ability to make education more accessible despite geographic or cost-related barriers. By taking the next step and adapting educational programs or experiences into the metaverse, consumers are able to find even more immersive online learning programs that they can benefit from.
6. App-Based Guide
App-based travel and activity guides prevail as pandemic restrictions lift
Trend: As we enter a post-pandemic world and travel restrictions lift, app-based travel and activity guides are becoming the norm. These digital guide activations help travelers explore the world while limiting their contact with tour groups to remain mindful of the ongoing global health concerns.
Insight: Consumers are eager to travel now that the global vaccination rate against COVID-19 has increased, and restrictions lifted. However, travelers are maintaining some pandemic – induced habits, such as finding convenient and online alternatives to certain activities. The travel and hospitality industry is leveraging app technology to accommodate new consumer habits and continue offering guided services.
7. Connected Park
Companies are leveraging app technology to enhance the park-goers’ experiences
Trend: As the digital world becomes more readily available to consumers, parks across North America are using apps to enhance guests’ experience. The mobile-connected technology provides additional information to park-goers for a more interactive visit.
Insight: Consumers have become accustomed to using their smartphones to engage with content and activities and are expecting their in-person experiences to have a digital component. With increased accessibility to virtual interactions, companies are merging the great outdoors with the virtual to create tech-enhanced adventures.
8. Connected E-Commerce
Connected e-commerce packaging solutions prioritize safe deliveries
Trend – Smart e-commerce packaging solutions are increasingly common as businesses aim to deliver items with both efficiency and transparency. Packaging solutions in this space include everything from temperature-controlled connected boxes, to packaging with QR codes to engage customers.
Insight – As consumers spend more time shopping online, they expect that brands prioritize their purchase experience just as they would in-store. The growth of the e-commerce industry has prompted brands in this space to prioritize efficiency, transparency and customer engagement in order to satisfy consumer demands.
9. NFT Rentingo
Digital assets can now be borrowed and rented by consumers
Trend: Brands in the NFT space are now creating rentable NFTs, or platforms that rent them. These services allow consumers to lend or lease their digital assets, usually avatars for games, and then have them returned.
Insight: The NFT space continues to rapidly diversify in its offerings, with brands and individuals alike trying to maintain the digital assets’ relevance past a buzzy, trending topic. By creating different applications and uses for NFTs, brands are trying to ensure they remain valuable for the average consumer.
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